17 Bollywood Actors Who Said NO To Promoting Fairness Products!

India as a country is obsessed with fair skin and is the best country for skin whitening brands to endorse their beauty product playing on this irrational hysteria. Not only do fairness creams sell in abundance in our country but there are several Bollywood celebs who proudly endorse these brands and are indirectly promoting racism in the country. Stars like Shah Rukh Khan, Yami Gautam, Deepika Padukone, and John Abraham are seen as the faces of these popular fairness creams. But there is also an entire breed of Bollywood stars who understand the responsibilities that accompany their public persona and said not to endorse fairness products. Take a look at who all condemned fairness cream endorsements from Bollywood.