A look at Shilpa Reddy's sustainable style in a pretty Ajrakh saree

Author: Manosmita Mohanty

Ancient technique

[{"selector":"#anim-c1888cfe-5579-4918-83ba-f7087706044b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(8.652956273666197%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3f311be7-dad3-4bc4-babd-b81f78dd4d2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b604b10-fb8f-4663-b0dd-89625b6b21b7","keyframes":{"transform":["translate3d(0px, 57.74572%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7a4e738-24e7-4373-9570-cabe88748338","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b383b40-ddd7-4dbe-8cfc-7233b87c0155","keyframes":{"transform":["translate3d(0px, 766.37398%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Shilpa Reddy's Instagram post in a beautiful saree is causing a stir online. It is made from traditional block-printed cloth from ancient Sindhi culture technique called Ajrakh.

Traced back to 2500 BC

[{"selector":"#anim-1e030d18-4ca6-451a-a2dd-538e083892f9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(27.18599953240439%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-583c679f-1277-40fe-bfe9-2c7f8b5b949b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9113756d-5b60-4f59-95cb-fefdac2dbe92","keyframes":{"transform":["translate3d(0px, 73.98207%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-146b2a26-cfd7-4de6-ab17-fb64e17a6394","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8df972e-325d-4264-9a33-24325c68c8c4","keyframes":{"transform":["translate3d(0px, 939.42681%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] According to her post, the Ajrakh craft can be traced back to the Indus civilization of Mohenjo-Daro, which existed around 2500 and 1500 BC.

Striking patterns and colors

[{"selector":"#anim-23f43e21-c6b3-4562-b5fe-92404cbd37d7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.616160776532189%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e77c4128-ebef-405d-8f61-e366c7fec0ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa5e4a49-2049-4ee1-b1cd-ea586ff8827e","keyframes":{"transform":["translate3d(0px, 64.55887%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fbf3072-ab3d-4d36-9e41-055ac196c72e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e603f013-c6a7-428e-91fe-4dbe134065f5","keyframes":{"transform":["translate3d(0px, 939.42681%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Ajrakh cloth is known for its striking geometrical and symmetrical patterns, set against a background of deep crimson red and indigo blue.

Hand made prints

[{"selector":"#anim-a487ac91-d242-4d33-99eb-80aab24de435 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.752555728189282%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-77f3bc3f-f3ed-4392-a518-ccde16ff3185","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-123824eb-9c46-4e05-b45f-d3403f83c804","keyframes":{"transform":["translate3d(0px, 87.35354%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2760eb8-719e-4bad-84f0-ec351856508c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a46b4093-b528-4e6e-8b92-bbfa7d79bf81","keyframes":{"transform":["translate3d(0px, 939.42681%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Shilpa Reddy further explains that the printing of Ajrakh is done by hand, using hand-carved wooden blocks.

Culture, environment friendly

[{"selector":"#anim-cb9d5f1b-06d0-422f-bbca-a81599ae4c0f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(11.19863983312756%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-69d39e26-3cb1-4233-bec2-38fa3f41b83b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-217254eb-6059-4e56-b185-ea2c7b08e5da","keyframes":{"transform":["translate3d(0px, 108.28283%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f9f85fc-2370-4a6f-ae7e-d852b210e395","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-164c6cfa-35c2-4d88-a6a1-c207c3b7cb1e","keyframes":{"transform":["translate3d(0px, 766.37398%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The use of ancient techniques and natural materials to create beautiful and intricate designs is an excellent way to preserve cultural heritage and promote eco-consciousness.

A sustainable approach

[{"selector":"#anim-391938f8-f8ce-496d-8838-9802bc3a2d35 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.762038312404197%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-363d3c17-def7-4ad8-942c-5b2264efd082","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52256684-b545-4c6b-9959-11f9396390a6","keyframes":{"transform":["translate3d(0px, 108.28283%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49c993ec-4d0d-4e2d-a7ce-898b757d5a89","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd127c7c-dd29-4d2a-a379-154190c4f3f6","keyframes":{"transform":["translate3d(0px, 939.42681%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By showcasing this traditional craft, Shilpa Reddy's post aims to promote an environmentally friendly and sustainable approach to fashion.