Shark Tank India: Could this pitch from the show promising a 'brain optimisation' for students be a scam?

Shark Tank India opened the eyes of the nation’s TV viewing audience to startup potential and entrepreneurial talent that dwells in the country. The show hosted startup founders from across the nation and gave them a chance to earn funding for their products in exchange for equity and skills of five successful entrepreneurs of the country.

While several products and ideas presented on the first season of Shark Tank India were genuine and demanded attention, ideas like one presented by founders of the company ‘Head and Heart’ which promised techniques of ‘brain optimization’ have made viewers question logic and also their worth in terms of investment.

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Gurnandan Singh the co-founder of ‘Head and Heart’ along with his wife Rajwinder Singh and educationalist pitched the idea of a Japanese scientific technique for ‘brain optimization’. This training allows students to read and identify any object while blindfolded and certainly the five sharks on the show sat up to notice this ‘scientific magic’.

The daughters of the founders of Head and Heart demonstrated their skills by correctly identifying objects when blindfolded by sniffing it and rubbing these things on their heads. The girls claimed that being trained in the technique helped them with their studies and even enhanced artistic capabilities.

Head and Heart founders sought Rs. 50 lakhs in exchange for 5% equity while claiming to have an approval from the Himachal Education Board to train school students in brain optimization. The pitch was compelling but no ‘sharks’ invested in the product and now the viability of such pitches has come under question.

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YouTuber Pranav who runs a channel called ‘Science is Dope’ also tried this brain optimization technique and claimed that it could very much be a scam which is sadly being given publicity if not money on a platform like Shark Tank India.

While the technique could as easily be a scam as it could be a ‘brain activation’ technique to help students, the pitch was definitely a cautionary tale.

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