Find out who secured global icon Ed Sheeran to pledge support to India's Independence Day post-Covid relief fundraiser

Founder of London-based social impact enterprise, The World We Want (WWW) and trailblazing entrepreneur Natasha Mudhar has brought on board global icons like Ed Sheeran, Annie Lennox, Sister Sledge ft Sledgendary and Jay Shetty among many others to participate in an Independence Day, post-Covid relief fundraiser - ‘We For India: Saving Lives, Protecting Livelihoods, co-produced in partnership with Reliance Entertainment.’

Natasha says, “For years I have experienced first-hand and spearheaded projects that create lasting impact when creative forces are harnesses for social good. This virtual fundraiser is a culmination of all the goodwill we have gathered over the last 25 years. This event is expected to raise over INR 25 crores for COVID-19 relief in India with the help of over 100 icons from the world of film, music, comedy and sports. I believe their support for the event is a result of the fact that COVID has impacted everyone, everywhere in some shape or form. Everyone resonates with the devastation it has caused and that compassion, experience and empathy has mobilised global icons to be a part of this fundraiser.”

Ed Sheeran, one of the world's best-selling music artists with more than 150 million records sold and with 4 Grammys and 6 Billboard Music Awards to his credit, says, “India is a country I hold close to my heart, and I have always cherished my time spent there such as while touring in 2017. Today, if we can make a huge difference to the lives impacted by the second wave of COVID-19 and help protect lives in the future, we must do it.”

With its focus on not only saving lives but protecting livelihoods, We For India is an initiative conceptualised by global social impact enterprise The World We Want. It is produced in partnership with leading media and entertainment company Reliance Entertainment. Funds will be generated and further allocated across post Covid-19 relevant causes by GiveIndia.

About We For India: The 3-hour global digital broadcast is expected to raise over INR 25 crores for COVID-19 relief in India and will feature over 100 major stars and icons from the world of film, music, comedy and sports. It will stream live on Facebook globally this Independence Day at 7.30 pm IST. The event will also provide an opportunity for viewers worldwide to also donate in real-time to aid post COVID-19 pandemic missions and provide vital preventative measures against future waves.

With its focus on not only saving lives but protecting livelihoods, We For India is an initiative conceptualised by global social impact enterprise The World We Want. It is produced in partnership with leading media and entertainment company Reliance Entertainment. Funds will be generated and further allocated across post Covid-19 relevant causes by GiveIndia.

A few prominent celebrities include: Annie Lennox, Mick Jagger, Jay Shetty, Nancy Ajram, Sister Sledge ft Sledgendary, Nile Rodgers, Lola Lennox, Farhan Akhtar, Ajay Devgnn, Arjun Kapoor, Farah Khan, Imtiaz Ali, Jaaved Jaaferi, Javed Akhtar, Kabir Khan, Kalki Koechlin, Karan Johar, Parineeti Chopra, Prabhudeva, Rahul Bose, Rajkumar Hirani, Rajkummar Rao, Saif Ali Khan and Sonu Sood.