Thalapathy Vijay's The Greatest of All Time new poster teases an EPIQ viewing experience

Filmmaker Venkat Prabhu on Friday unveiled a new poster for his upcoming directorial venture, The Greatest of All Time. Starring Thalapathy Vijay in the lead role, it is one of the most-awaited movies of 2024.

While the film's music album, composed by Yuvan Shankar Raja, has received mixed reactions, the filmmakers are successfully keeping fan interest alive with intriguing posters. The latest poster features the star-studded ensemble in a hero shot, giving a glimpse of the camaraderie among the principal characters.

Venkat also revealed that The Greatest of All Time has partnered with EPIQ to provide a more immersive experience for audiences. "It’s going to be an EPIC experience of The Greatest Of All Time in EPIQ screens from Sept 5th," tweeted Venkat.

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EPIQ is a premium large-format screen technology developed by Qube Cinema. It's not a film format in the traditional sense like IMAX or 70mm, but rather a system that enhances the cinematic experience through larger-than-life screens, advanced audio technology, and image quality enhancements.

The movie will also be released in the IMAX format, as confirmed by the producers a few days ago.

It seems the producers are leaving no stone unturned to enhance the viewing experience of The Greatest of All Time, which is expected to be high on visual effects.

The Greatest of All Time is the costliest film in Venkat's career. The filmmakers have brought in leading Hollywood studios to work on the VFX. One of the highlights of the movie is expected to be the de-aging effects used on Vijay's character.

Vijay is playing a double role in the movie, which is billed as a sci-fi thriller. The film also stars Prashanth, Prabhu Deva, Ajmal Ameer, Mohan, Jayaram, Sneha, Laila, and Meenakshi Chaudhary, among others.

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