SS Rajamouli on Allu Arjun's Pushpa 2 hype: 'Wildfire started in Patna!'

Filmmaker SS Rajamouli has expressed his excitement following the massive success of the trailer launch event for the upcoming Telugu movie Pushpa 2: The Rule in Patna. Starring Telugu superstar Allu Arjun in the lead, the producers strategically chose Patna to kick-start pan-Indian promotions, emphasizing that this film transcends the boundaries of South Indian cinema.

Rajamouli appeared thrilled by the enthusiastic reception from audiences in the Hindi heartland. "WILDFIRE started in Patna!! Spreading across the country!! Explodes on Dec 5th!!! CAN’T WAIT for the party PUSHPA!!!" tweeted Rajamouli.

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The event highlighted the growing popularity of Telugu cinema in North India. One of the most striking aspects of the trailer launch in Patna was the unprecedented crowd turnout, eclipsing the promotional events of many mainstream Bollywood films. Unlike the usual practice of hosting promotions in Mumbai, the decision to target Patna proved to be a masterstroke, leaving everyone amazed by the overwhelming response. This massive turnout also underscored Allu Arjun’s skyrocketing stardom in the Hindi heartlands.

Allu Arjun became a nationwide sensation after the massive success of Pushpa: The Rise, which was released in 2021. The Hindi-dubbed version was a surprise box-office hit and turned into a cultural phenomenon. Arjun's iconic one-liners, unique mannerisms, and the "Jhukega Nahi" catchphrase became the basis for endless memes, even influencing election campaigns in North India.

The producers have capitalized on the enormous popularity of Pushpa 1 by pulling out all the stops for Pushpa 2 promotions. The trailer launch event in Patna drew an unprecedented number of fans, creating a near-stampede situation.

The trailer has already garnered widespread acclaim from fans, further amplifying the anticipation for the movie. Written and directed by Sukumar, Pushpa 2 also stars Rashmika Mandanna, Fahadh Faasil, Jagapathi Babu, and Dhanunjaya. The movie is set to release in cinemas worldwide on December 5.

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