'Your new lock screen just dropped!' - Trio of Spider-Men unite for an $11.7 billion meme moment

Spider-Man Trio Spins a Memetic Web for Film Promotion

In a quirky promotional stunt that was more meme than Marvel, Tom Holland, Tobey Maguire, and Andrew Garfield united for a comic photoshoot, as reported by the New York Post. The trio, each iconic in their own versions of Spider-Man, recreated a popular meme for "Spider-Man: No Way Home."

"Of course, we got THE meme," tweeted the official account for the film, which has swung to the top as the highest-grossing movie of the pandemic era, raking in an impressive $11.7 billion globally.

From Cartoon Quirk to Global Sensation: The Spider-Meme Story

The original meme features three animated Spider-Men pointing at each other, a scene from the 1960s "Spider-Man" cartoon. The episode featured the real superhero and two imposters, a setup that social media has adopted as a visual metaphor for hypocrisy.

In an interview with IndieWire, 38-year-old Garfield revealed that it was his idea to recreate the meme with Holland, 25, and Maguire, 46 while filming "No Way Home."

An $11.7 Billion Meme Moment: How Holland's Spider-Man Won the Internet

As expected, the meme recreation stirred up a frenzy among Spider-Man aficionados. Many were quick to react on social media, with one user pleading for a poster release.

"No Way Home," the third installment of Marvel's blockbuster series with Holland in the titular role, has not only webbed the top-earning spot among Spider-Man movies but also clinched a nomination for Best Visual Effects at this year's Oscars.

Spider-Man Swings Through the Decades: A Brief Look at the Franchise

It's interesting to note that the legacy of Spider-Man spans across decades and actors. Maguire starred in Sam Raimi’s "Spider-Man" trilogy from 2002 to 2007 for Sony Pictures, which later rebooted the character with Garfield in "The Amazing Spider-Man" in 2012 and its 2014 sequel.

As fans eagerly await more meme magic, "Spider-Man: No Way Home" is set to swing home on March 22 digitally, with a 4K UHD and Blu-ray release slated for April 12.