Sai Pallavi questions Bollywood’s constant spotlight culture: 'If people talk about us constantly...'
As she anticipates the release of Amaran this month, actress Sai Pallavi offered a candid perspective on her recent encounter with Bollywood’s PR-driven approach to stardom.
Sai Pallavi during Amaran audio launch.
Sai Pallavi recently opened up about her encounter with Bollywood's PR machinery, expressing surprise at the extensive efforts made to keep celebrities constantly in the spotlight. As she awaits the release of her latest film, Amaran, Pallavi shared her initial confusion with Bollywood’s approach to maintaining public interest.
"Someone from Bollywood approached me, suggesting I use a PR agency to boost my image," she explained. “At first, I didn’t understand why I’d need someone to ‘boost’ me. I thought, ‘I will do a film, and give interviews during its release. What more do I need?’” Pallavi continued, “They told me the agency would keep my name in the news year-round and peak my popularity before the release. When I asked why, they couldn’t really explain it. One of them, a young guy, said he would keep me in the limelight even when I wasn’t working. But I wondered—if people keep talking about us constantly, won’t they eventually lose interest?”
A celebrated talent in the South Indian film industry, Sai Pallavi has earned a reputation for her grounded approach and selective roles. Now, she is set to make her Bollywood debut in Nitesh Tiwari's Ramayana, where she will portray Sita . The film, still in pre-production, features Yash as Ravana and Ranbir Kapoor as Lord Rama.
In a recent interview, Yash revealed more about the project, confirming his role as Ravana and describing it as one of the "most fascinating characters in Ramayana." He also noted that casting Sai Pallavi was a collective decision. “ "I believe this film has to have everybody from south and north for it to be a Nitesh ji always wanted Sai Pallavi. I also said that it's a great choice," Yash told The Hollywood Reporter India.
Yash is also co-producing Ramayana.
Starring Sivakarthikeyan and produced by Kamal Haasan, Amaran, will hit theatres on October 31.
Updated: October 25, 2024 12:52 PM IST
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