John Abraham's Vedaa gets new release date, set to clash with Allu Arjun's Pushpa 2
John Abraham's Vedaa will have a direct clash with Telugu superstar Allu Arjun's most-awaited movie, Pushpa 2: The Rule at the box office.
Vedaa vs Pushpa 2 at box office.
Bollywood star John Abraham announced a new release date for his upcoming movie, Vedaa. The action drama, originally set to hit the screens on July 12, has now been pushed back by a month. The film will open in worldwide cinemas on August 15, coinciding with the Independence Day holiday.
Vedaa will have a direct clash with Telugu superstar Allu Arjun's most-awaited movie, Pushpa 2: The Rule. Even though Pushpa 2 is originally a Telugu movie, it enjoys unprecedented popularity across the Hindi-speaking belt. The last decade has witnessed some seismic shifts in the Indian film industry, particularly regarding the power dynamics between Bollywood and South cinema.
Since the blockbuster success of Baahubali 2, the demand for South Indian movies has been growing steadily. Pushpa 1, which was released in cinemas in 2021, took everyone by surprise with its thumping success at the box office in North India. Written and directed by Sukumar, the filmmakers didn't even put a lot of effort into promoting the movie for audiences in Hindi-speaking states. However, Allu Arjun's popularity in the north, thanks to cable channels that show Hindi-dubbed Telugu films, helped the movie receive a rousing reception from audiences there. Pushpa was such a hit that it was widely used in political campaigns of regional parties in North India.
The success of Pushpa 1 has created significant anticipation for Pushpa 2. John Abraham's Vedaa will face a formidable challenge from the Allu Arjun starrer. The reason for postponing the release of Vedaa is unclear.
Based on the teaser, John plays a good samaritan who is obsessed with war. He seems to solve all problems with the edge of his fist. When a young girl named Vedaa, played by Sharvari, finds herself in distress, John comes to her rescue and rains down fury on his rivals.
Updated: June 07, 2024 03:46 PM IST
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