'Your new lock screen just dropped!' - Trio of Spider-Men unite for an $11.7 billion meme moment
Spider-Man stars Tom Holland, Tobey Maguire, and Andrew Garfield recreate an iconic meme for the promotion of "Spider-Man: No Way Home," the highest grossing film of the pandemic era. The meme, born from a 1960s Spider-Man cartoon episode, was suggested by Garfield, much to the delight of fans. The blockbuster film, led by Holland, is up for an Oscar and is set for digital release on March 22.
Updated : October 20, 2023 05:24 PM ISTSpider-Man stars Tom Holland, Tobey Maguire, and Andrew Garfield recreate an iconic meme for the promotion of "Spider-Man: No Way Home," the highest grossing film of the pandemic era. The meme, born from a 1960s Spider-Man cartoon episode, was suggested by Garfield, much to the delight of fans. The blockbuster film, led by Holland, is up for an Oscar and is set for digital release on March 22.
Spider-Man Trio Spins a Memetic Web for Film Promotion
In a quirky promotional stunt that was more meme than Marvel, Tom Holland, Tobey Maguire, and Andrew Garfield united for a comic photoshoot, as reported by the New York Post. The trio, each iconic in their own versions of Spider-Man, recreated a popular meme for "Spider-Man: No Way Home."
"Of course, we got THE meme," tweeted the official account for the film, which has swung to the top as the highest-grossing movie of the pandemic era, raking in an impressive $11.7 billion globally.
From Cartoon Quirk to Global Sensation: The Spider-Meme Story
The original meme features three animated Spider-Men pointing at each other, a scene from the 1960s "Spider-Man" cartoon. The episode featured the real superhero and two imposters, a setup that social media has adopted as a visual metaphor for hypocrisy.
In an interview with IndieWire, 38-year-old Garfield revealed that it was his idea to recreate the meme with Holland, 25, and Maguire, 46 while filming "No Way Home."
An $11.7 Billion Meme Moment: How Holland's Spider-Man Won the Internet
As expected, the meme recreation stirred up a frenzy among Spider-Man aficionados. Many were quick to react on social media, with one user pleading for a poster release.
"No Way Home," the third installment of Marvel's blockbuster series with Holland in the titular role, has not only webbed the top-earning spot among Spider-Man movies but also clinched a nomination for Best Visual Effects at this year's Oscars.
Spider-Man Swings Through the Decades: A Brief Look at the Franchise
It's interesting to note that the legacy of Spider-Man spans across decades and actors. Maguire starred in Sam Raimi’s "Spider-Man" trilogy from 2002 to 2007 for Sony Pictures, which later rebooted the character with Garfield in "The Amazing Spider-Man" in 2012 and its 2014 sequel.
As fans eagerly await more meme magic, "Spider-Man: No Way Home" is set to swing home on March 22 digitally, with a 4K UHD and Blu-ray release slated for April 12.