Harry Potter Magic Continues: ITV Seals Exclusive Deal for Coveted Wizarding World
Harry Potter fans can continue to enjoy the magical adventures of their favorite wizard on ITV, thanks to a recent deal between the network and Warner Bros. Distribution.
Updated : October 20, 2023 05:24 PM ISTHarry Potter fans can continue to enjoy the magical adventures of their favorite wizard on ITV, thanks to a recent deal between the network and Warner Bros. Distribution.
Fans of the wizarding world rejoice! The beloved Harry Potter film franchise is staying put on ITV in the UK. The network recently struck an enchanting deal ensuring the Harry Potter series remains on its roster, according to Deadline.
An Exclusive Deal for the Wizarding World
The contract solidifies ITV's exclusive hold on the magical universe created by J.K. Rowling. This deal marks the first time ITV will have both free-to-air and catch-up rights for their streamer ITVX for all eight Harry Potter films, including the Fantastic Beasts spin-off series.
The agreement also encompasses the UK network premiere of "Fantastic Beasts: The Secrets of Dumbledore," which will initially air on the main ITV networks before becoming accessible on ITVX. The securing of these streaming rights aligns with ITV's strategic goals, particularly in light of the successful launch and subsequent growth of ITVX in late 2022.
The Wizarding World Stays on ITV through 2025
The fresh pact between ITV and Warner Bros. Distribution (WBD) assures that the spellbinding tales of Harry Potter and his fellow wizards and witches will continue to mesmerize UK audiences through the end of 2025. This development affirms ITV's commitment to offering high-quality content for its viewers, guaranteeing them access to the magical universe that has charmed millions around the world.