Gulshan Devaiah reacts to Ulajh’s slow growth at the box office: ‘This is a tough business..’
Gulshan Devaiah shared an article that pointed out Ulajh's slow growth even on day two since its release.
Updated : August 04, 2024 04:13 PM ISTGulshan Devaiah shared an article that pointed out Ulajh's slow growth even on day two since its release.
Ulajh
Janhvi Kapoor and Gulshan Devaiah-starrer Ulajh has had a slow start at the box office, earning Rs 2.85 crore in the first two days of its release. Speaking about the film’s slow start, Gulshan took to his social media and said it is a tough business.
Gulshan on Ulajh’s slow growth at the box office
Struggle is the salt that makes success taste good. The ones who don’t embrace the struggle will never achieve anything worthwhile. This is a tough business. Period. https://t.co/tLonHBtPek
— “SuperGullu” (@gulshandevaiah) August 4, 2024
Taking to X (formerly known as Twitter), Gulshan shared an article that pointed out the film’s slow growth even on day two since its release. Speaking about the film, Gulshan said, “Struggle is the salt that makes success taste good. The ones who don’t embrace the struggle will never achieve anything worthwhile. This is a tough business. Period.”
Reacting to his post, a fan said that OTT is the future but Gulshan replied that feature films are meant to be seen on the big screen. "Hit flop toh chalta rahta hai (Films will either be hits or flops). As pragmatic as I am about a lot of things, I’m not willing to let go of my idealism when it comes to cinema. I also don’t expect people to understand this. It’s a very personal thing for me,” he wrote.
According to reports by Sacnilk, Ulajh earned Rs 1.70 crore on day two, making a total collection of Rs 2.85 crore.
Earlier, Gulshan Devaiah had expressed the importance of word of mouth in the film’s success. Taking to his social media, he wrote, “Word Of Mouth' is Mt Everest of publicity. It can’t be created without the organic support of the audience. This is what every movie in the cinemas hopes & prays. #Ulajh is in cinemas today.”
Ulajh plot
Directed by Sudhanshu Saria, Ulajh portrays the tale of IFS officer Suhana Bhatia who is tasked with a secret mission. What challenges does Suhana face in her journey while unravelling secrets about the people around her forms the film’s plotline. The film also stars Gulshan Devaiah, Roshan Mathew, and Meiyang Chang, among others.