K-Pop agencies unite against deepfake content issue in South Korea: What they're doing to protect their girl idols

Trigger Warning: Descriptions of rape and sexual assault.

South Korea is grappling with the alarming issue of illegal, sexually exploitative deepfake images of young women and girls being circulated on Telegram. Numerous chat rooms on the platform have been set up by men who are sharing personal information and pictures about women, including their families and coworkers. These crimes are not only increasing in number but also sophistication.

ALSO READ | Telegram deepfake s*x crimes: K-pop community unites, urges agencies for better protections of girl groups

Now, these men are misusing AI technology to superimpose the faces of K-pop girl group members onto these illicit images. In response to mounting pressure from the K-pop community, which has urged agencies to safeguard their idols, several major K-pop agencies have taken a firm stand. They have vowed legal action against those creating and distributing these harmful materials. Here’s how some of the leading companies are addressing the issue.

JYP Entertainment:

The agency behind popular girl groups like TWICE, ITZY, and NMIXX, were quick to respond to the issue and expressed profound concern over the proliferation of AI-generated videos involving their artists. JYP has committed to collecting all necessary evidence to pursue the most stringent legal action possible and assured fans that they will take firm steps to safeguard their artists' rights.

ATRP

The agency representing LOONA member and popular solo artist Chuu has also stated the matter. They declared that they would not remain passive and would respond with firm legal action, without any leniency.

YG Entertainment

The group that represents BLACKPINK, BABYMONSTER, 2NE1, and Big Mama has firmly condemned the creation and distribution of inappropriate deepfake materials. They have pledged to take decisive action against any illegal activities related to these materials.

MODHAUS

The agency representing groups such as TripleS and ARTMS has also addressed the rising concern among fans about deepfake content. They stated that they are closely monitoring the situation to ensure the protection of their artists.

FC ENM

The agency representing the group ILY:1 issued a firm response upon discovering that AI-generated videos targeted their artists. They announced that they are gathering all pertinent evidence and collaborating with a professional legal team to pursue robust legal action.

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