GUCCI, FRED, and even Ramen! All the brands BTS' 'WWH' Kim Seokjin has under his belt
Whether it's luxury or comfort, BTS Jin's partnerships highlight his broad market appeal and his ability to resonate with audiences across various industries.
Brands Kim Seokjin has
Soon after being released from his duties in the South Korean military, BTS' eldest member, Kim Seokjin, has certainly not had a breather! From being the torchbearer for South Korea at the 2024 Paris Olympics to securing numerous brand deals, Jin has been busy.
Whether it's luxury or comfort, Jin's partnerships highlight his broad market appeal and his ability to resonate with audiences across various industries. Let's take a look at all the brands the "Worldwide Handsome" (WWH) has under his belt.
Ottogi Jin Ramen:
On November 9, 2022, South Korean food manufacturing giant Ottogi officially introduced BTS Jin as their brand ambassador for their popular ramen line, 'Jin Ramyun'. The collaboration felt like a natural fit, as the brand shares Jin’s name and has become one of the most recognized ramen brands in South Korea and beyond.
FRED jewellery:
On July 8, 2024, the renowned Parisian luxury jewellery brand FRED made a significant announcement, naming BTS Jin as their very first global brand ambassador. The brand is looking to expand its influence worldwide with the help of Jin's immense global reach and star power.
GUCCI:
On August 8, 2024, Italian luxury fashion house Gucci unveiled BTS Jin as their latest global brand ambassador. The announcement came via a joint Instagram post, featuring striking photos of Jin wearing pieces from Gucci's Spring/Summer 2025 menswear collection.
Visit Seoul:
On August 20, 2024, BTS Jin was appointed an honorary tourism ambassador for Seoul City as part of the "Feel Seoul Good" campaign. The initiative kicked off with a teaser video on August 26, followed by the release of three official promotional videos starting on August 29, 2024.
LANEIGE:
On September 24, 2024, South Korean cosmetics brand LANEIGE teased their upcoming first male global ambassador by posting an image of a man's back. In a follow-up post, they featured a close-up of the man's lips, sparking excitement among fans. ARMY quickly recognized the familiar features, already certain that Jin was the new ambassador for the brand.
Alo:
Adding another brand to his growing list of endorsements, Jin seems to have partnered with the popular sportswear brand Alo. On September 24, 2024, he shared two photos on Instagram, casually sitting on a sofa dressed in Alo's relaxed, sporty attire. The post quickly sparked excitement among fans, as they eagerly embraced Jin's latest collaboration with the renowned athleisure brand.
Updated: September 26, 2024 04:17 PM IST
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