Do all SEVENTEEN members have brand deals? Here are K-pop idol's biggest luxury ambassadorships

Not just singing, dancing, and rapping, but even brand promotions have become integral to the K-pop industry. While some choose their activities, many are offered deals from luxury brands to endorse them. In fact, there are groups who, after a while, set their music aside temporarily and focus solely on fashion shows and brands, as they earn more from these ventures.

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Amidst all this, let's discuss a group that is gaining popularity worldwide - SEVENTEEN. The band has 13 members, namely S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, as well as Dino.

This 13-member group has carved out their own niche and achieved chart-topping hits. Do all 13 members have individual brand deals? Let's find out.

Vernon

Brands: Kenzo, Bioderma

Vernon was named Kenzo's first international ambassador in 2023. This partnership effectively highlights Vernon's unique style and Kenzo's recognizable designs. He has starred in advertisements for the apparel and footwear lines of the company and has also represented them in high-profile runway events across the globe. He has also been a part of Bioderma, a well-known European company that has superior skincare products.

Mingyu

Brands: Bulgari, L'OCCITANE

Mingyu the "face of the group" was appointed as Bulgari's local ambassador. In addition, he has modelled for Calvin Klein, participated in Dior fashion shows, and promoted Lancôme cosmetics. In addition, he was chosen as the first-ever brand ambassador for L'OCCITANE for Asia. 

S. Coups

Brands: SOME BY MI

The group leader S.Coups is now the first exclusive model for the well-known Korean skincare company SOME BY MI. His radiant youthfulness has been the focal point of multiple pictorials featuring the brand's most recent product launches.

Jeonghan

Brands: Banila Co.

Jeonghan also entered the world of high-end endorsements, serving as a representative for the skincare line Banila Co. He appears on the brand's social media channels and glows in their events and product promotions.

Joshua

Brands: Givenchy Beauty, Barrie

In 2023, the French fashion house Givenchy welcomed Joshua to their roster of K-pop ambassadors. Joshua markets the brand's fragrances, loose powder, lipsticks, and other new products in the beauty department. Furthermore, he was named the brand ambassador for the Scottish cashmere company Barrie, and he was present for the BARRIE x Sofia Coppola collection presentation.

Wonwoo

Brands: Huxley

Huxley's best-selling body and handcare products have had Wonwoo as their face since 2022. Wonwoo has highlighted the brand's exceptional offerings, which include its lip balm, priming essence, fragrances, and more.

Seungkwan

Brands: LANEIGE's NEO line

Boo Seung-kwan, popularly called Seungkwan, is the face of Laneige Korea's NEO collection. The skincare line captured the celebrity in an amazing photo shoot that went viral on the internet. 

Dino

Brands: Bioderma

Dino was able to obtain his first solo brand collaboration with Bioderma, a well-known European company that is praised for its superior skincare products. He has starred in advertisements for several recent products, such as face washes and cleansers.

Jun

Brands: iTravel Shenzhen, Filorga, Chapanda

Wen Junhui was appointed the travel ambassador for his hometown of Shenzhen in 2024 by iTravel Shenzhen. He was also named a brand ambassador for Chapanda, a bubble tea shop, and Filorga, a skincare brand.

Hoshi

Brands: Diesel

Hoshi was recently made the Diesel APAC brand ambassador. The Fall/Winter 2024 runway show and Diesel Shibuya's grand launch in May are just two of the major international events in which the K-Pop phenomenon has participated.

Woozi

Brands: Romantic Crown

As the new face of "Romantic Crown," a unique Korean streetwear fashion brand with the tagline "Life is Romantic," Woozi gained notoriety in 2022. It showcases an original line of apparel with an air of youth.

DK

Brands: Bally

Bally appointed DK, a.k.a. Dokyeom (Lee Seok-min), as its global brand ambassador. He began his adventure with the company at the Bally Fall/Winter 2023 show during Milan Fashion Week. He was also part of the international tour at Milan Fashion Week on September 23, 2023, where Bally presented its newest designs, as well as Bally's 2024 Spring/Summer Campaign.

The8

Brands: KOLON Sports, CLARINS Skincare 

Xu Minghao, well known by his stage as The8, was named KOLON Sports ambassador. In an attempt to improve the brand reputation, the firm, which has always used actors as its models, is now using celebrities and younger models. The8 was also appointed as the brand's skincare ambassador in 2024. The brand produces and markets skincare, makeup, and fragrance goods.

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