Actor brand reputation - 'Queen of Tears' star Kim Soo Hyun tops charts, Cha Eun Woo shines as well

With the plethora of K-dramas captivating fans worldwide, this month's brand reputation rankings for actors come as no surprise. Unveiled by the Korean Business Research Institute, fans are delighted to see their favourites topping the list.

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These rankings were determined by analyzing data from 100 performers who appeared in dramas, films, or over-the-top entertainment released between March 29 and April 29. The analysis included factors such as media coverage, participation, engagement, and community indices. Let's delve into the top five and those who followed closely behind.

Kim Soo Hyun:

With a brand reputation index of 11,625,568 this month, the actor—whose latest drama "Queen of Tears" broke the record for the greatest drama ratings in tvN history—won first place.

Cha Eun Woo:

The actor and K-pop sensation from the group ASTRO took second place with a brand reputation rating of 7,762,794. He plays the lead role in the drama "Wonderful World," which on April 12 saw an all-time high in viewership for its penultimate episode.

Ma Dong Seok:

This global superstar secured the third position with a score of 7,200,487. His announcement that he and Ye Jung Hwa will be getting married in May, three years after registering their union, grabbed headlines recently.

Byeon Woo Seok:

The actor came in fourth, very close behind, with a May brand reputation rating of 7,195,187. He leads "Lovely Runner," the highest-rated time-travelling romantic television series in South Korea currently.

Kim Ji Won:

With a score of 7,032,907, "Queen of Tears"' other lead achieved the fifth position. On June 22, she hosted a fan meetup at Shinhan Card SOLpay Square Live Hall in Seoul.

You can also explore the top 30 actors for this month:

6. Lee Joo Bin

7. Park Ji Hwan

8. Jeon So Nee

9. Park Sung Hoon

10. Kim Hye Yoon

11. Lee Je Hoon

12. Go Yoon Jung

13. Lee Do Hyun

14. Lee Joon

15. Song Joong Ki

16. Son Suk Ku

17. Lee Jung Hyun

18. Kwak Dong Yeon

19. Kim Nam Joo

20. Kim Go Eun

21. Song Geon Hee

22. Gong Myung

23. Kim Moo Yeol

24. Lee Byung Hun

25. Lee Bo Young

26. Lee Dong Hwi

27. Joo Ji Hoon

28. Kim Hye Soo

29. Lee Moo Saeng

30. Gong Yoo