Indian singer Ipsitaa accused of 'blatantly copying' K-Pop music videos from BTS, BLACKPINK, IVE, TAEYEON and more

Indian singer Ipsitaa is facing significant backlash for allegedly plagiarizing content in her latest music video, "Kadar Na Jaane". Released on September 11, the video has sparked outrage among K-pop fans, who claim it "blatantly copies" the aesthetics of several popular Korean pop groups. Viewers have noted striking similarities between Ipsitaa's music video and iconic sequences from BTS' "Fake Love," BLACKPINK's "Kill This Love," "Whistle," and "Pink Venom," as well as TAEYEON's "INVU" and IVE's "I AM," among other K-pop hits.

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K-pop enthusiasts, particularly K-netizens, have expressed their disbelief on various online forums regarding the uncanny resemblances between Ipsitaa's video and well-known K-pop tracks. Many fans took to X (formerly Twitter) to voice their frustrations over what they perceived as blatant plagiarism. The comments section of her YouTube video has also been inundated with accusations questioning her originality and artistic integrity.

director: “how many kpop music videos do you want to plagiarize?”

ipsitaa: “yes” https://t.co/7Kvz7crgl5

— gemini gangsta 🍉 SEEING DUA LIPA IN 47 DAYS (@FLATASH3LL) October 5, 2024

so apparently ipsita, an indian singer, straight up copied (or more like incorporated) blackpink's kill this love & pink venom, aespa's next level, ive's i am, twice's set me free and taeyeon's invu sets in her music video for ‘kadar na jaane’.
i can't help but laugh it off 😭😭 pic.twitter.com/VxMcStGvJM

— ✨ (@4blxckpink) October 5, 2024

Ipsitaa speaks about the issue:

In response to the mounting criticism, Ipsitaa addressed the allegations and made adjustments to her YouTube video description. She stated that her work was inspired by "extraordinary" female K-pop groups. 

In her revised description, she wrote, "I'm back with a brand new music video to sweep you off your feet and take you on a visual adventure like no other. This one's inspired by K-pop music videos from some extraordinary female groups and artists. We aimed to recreate and play with the worlds they’ve built, introducing them to India for the first time."

Despite her efforts to clarify her intentions, the controversy has raised questions about originality in the music industry and the fine line between inspiration and imitation. As the debate continues, fans are left wondering how Ipsitaa will navigate this challenging situation moving forward.

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