BTS' Jin takes centre stage as Fred Jewelry's 1st global Brand Ambassador; ARMY praise 'WWH'

While 6 of the 7 members of the world's biggest group, BTS (Bangtan Sonyeondan), had already become global brand ambassadors for various brands, it was time for the eldest member, Kim Seokjin, who was recently discharged from his military service.

ALSO READ | BTS' Jin to be Torchbearer for 2024 Paris Olympics; ARMY call him 'Pride of Korea'

Soon after becoming a civilian again, French luxury jewellery brand Fred tapped Jin as their first global brand ambassador. Following the news going viral, the group's fans, called ARMY, started praising the 'Worldwide Handsome' (WWH), noting that Fred, founded in 1936, chose Jin as their first global ambassador.

Fred Jewelry was founded in 1936 and this is the first time they chose a Global Ambassador.

FRED GLOBAL AMBASSADOR JIN #JinxFredJewelry pic.twitter.com/Gi6GvIQ0YL

— JIN PRINT (@theJINPRlNT) July 8, 2024

He is so hot! 🔥🔥 i am so proud of you seokjin!

— Yan⁷ MUSE ʲᶦᵐᶦⁿ Type1 ᵗᵃᵉʰʸᵘⁿᵍ (@moonjinnie_fan) July 8, 2024

SEOKJIN FINALLY PROMOTING HIMSELF ON INSTAGRAM OMG we’re in a new era 😭😭

FRED GLOBAL AMBASSADOR JIN #JinxFredJewelry pic.twitter.com/tBDnMC4gJv

— jin ♡ (@morejinnie) July 8, 2024

You know what is FCKing HOT….

JIN IS THE FIRST GLOBAL AMBASSADOR OF THIS BRAND - FRED JEWELRY

nobody was brand ambassador of this brand, nobody had this job before. HE IS EXCLUSIVE. HE IS UNIQUE. HE IS SPECIAL AND THERE IS NO ONE LIKE HIM

i used to see big brands with so… pic.twitter.com/Zzja1z8fiI

— Seokjinism - THE ASTRONAUT JIN 🧑‍🚀 (Fan Account) (@seokjinism1) July 8, 2024

Jin also took to his personal Instagram to share photos of himself shining bright with the jewellery pieces. In the caption, he expressed his gratitude towards the prestigious jewellery house, saying that he is honoured and happy. "Expect a lot of new and varied looks that will be shown with FRED in the future," the K-pop idol stated.

Valérie Samuel, the granddaughter of the founder and currently Fred's Artistic Director and Vice President, explained the reasons for choosing Jin: "His radiant energy, artistic talents, values, and high standards resonate deeply with us." Jin also shared his gratitude and honour at becoming part of the Fred family.

More about BTS' Jin:

After completing his 18-month-long mandatory military service, he was released on June 12, a day before BTS' anniversary. He attended the in-person hug event, meeting fans after a long time for BTS FESTA 2024, celebrating the group's 11th debut anniversary.

Shortly after, he has been busy shooting various shows. He is set to make a guest appearance on the MBC variety show The Half-Star Hotel in Lost Island.

In addition, BTS’ agency HYBE confirmed that Jin will become the torchbearer for South Korea at the upcoming 2024 Paris Olympics.

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