Taylor Swift & Google's puzzle frenzy: A glimpse into the vault of ‘1989’ (Taylor’s Version)

In the world of music and mysteries, leave it to Taylor Swift to masterfully combine the two. This global superstar keeps her fans forever on their toes - this time with a tantalizing internet scavenger hunt.

Unscrambling Swift's enigma: The vault tracks revealed

Swift tasked her loyal followers, also called Swifties, with a challenge – unscramble word clues on Google and be rewarded with the titles of her “1989” vault tracks (Taylor’s Version). And oh boy, did she deliver! On September 20, 2023, through her Taylor Nation accounts, she revealed four titles namely “Is It Over Now?”, "Now That We Don't Talk”, “Say Don't G”, and "Suburban Legends”. But what's a Taylor Swift challenge without leaving them craving more? The fifth track's title remains a swirling secret, waiting to be decoded.

The *search* was worth the pain, because we got a long list of #1989TaylorsVersionVault Tracks!!!!! 😮‍💨🔓🩵 pic.twitter.com/Gjs2mBbtyO

— Taylor Nation (@taylornation13) September 20, 2023

With Taylor dropping a teaser, showing a graphic of a vault and the letters “T-S-!-U-L”, fans dived deep into the world of words. Opinions clashed, debates ensued, and wild guesses like "slut!" and "lust!" were thrown into the mix.

Also read: VMA Awards 2023: Taylor Swift sweeps 7 trophies; Miley Cyrus, Doja Cat and Nicki Minaj win big 

But what about the 5th #1989TaylorsVersionVault track? 👀👀👀👀👀 pic.twitter.com/7Lx6NLZfkO

— Taylor Nation (@taylornation13) September 20, 2023

Google's involvement in Swiftie challenge: Can you solve the puzzle?

Our modern-day treasure map, Google, initiated a campaign in collaboration with Taylor on September 19, 2023, to help fans uncover the meaning behind “T-S-!-U-L”. A search for ‘Taylor Swift’ on Google was said to produce a clickable blue vault. Crack open 89 puzzles, and reach a collective total of 33 million because, well, Swift is 33, and you'd be treated to the title reveals. But we all know how big Taylor is and the hunt wasn’t without glitches. Many reported the mysterious disappearance of this blue vault to which Google's quirky response was a tweet declaring the "vault is jammed" and promises to "be out of the woods soon."

Swifties, the vault is jammed! But don't worry, there are no blank spaces inside. We're in our fix-it era and will be out of the woods soon 🩵 https://t.co/2Ija1pbnnf

— Google (@Google) September 19, 2023

Swift’s history with vault surprises

As we rewind the clocks, this isn't Swift's first dance with secretive tracks. She'd previously treated fans with a puzzle for her Red (Taylor's Version) album. And the forthcoming 1989 isn't just another album. Originally released in October 2014, Swift declared as her "FAVORITE" re-record, especially praising the vault tracks as "so insane."

Also read: Taylor Swift steps out in style for a dinner date with pals Ryan Reynolds, Gigi Hadid, and Channing Tatum

Surprise!! 1989 (Taylor’s Version) is on its way to you 🔜! The 1989 album changed my life in countless ways, and it fills me with such excitement to announce that my version of it will be out October 27th. To be perfectly honest, this is my most FAVORITE re-record I’ve ever done… pic.twitter.com/JFYOWhBxhj

— Taylor Swift (@taylorswift13) August 10, 2023

Swift embarked on this re-recording journey after her original masters were controversially sold, announcing plans to re-record her initial albums with Big Machine. As she said in her instagram post “The 1989 album changed my life... this is my most FAVORITE re-record I’ve ever done.”

As the world waits, watches, and wonders, one thing's for certain- When it comes to Taylor Swift, the music and the mystery go hand in hand.

(Several parts of the text in this article, including the title, were generated with the help of an AI tool.)