Russell Brand & Ed Miliband's YouTube face-off: A blast from 2015 that still resonates
Dive into the iconic 2015 YouTube interview between Russell Brand and Ed Miliband. The nostalgia of how this encounter played a role in shaping youth political engagement is still alive today.
Updated : October 20, 2023 05:27 PM ISTDive into the iconic 2015 YouTube interview between Russell Brand and Ed Miliband. The nostalgia of how this encounter played a role in shaping youth political engagement is still alive today.
Russell Brand and Ed Miliband
Oh, what a time it was! The year was 2015 when edgy comedian Russell Brand sat down for a candid chat with Labour leader Ed Miliband. A time when political interviews on YouTube were still making waves, and this one certainly did with over 500,000 views, completely overshadowing other political campaigns. But let’s rewind and relive this dynamic meeting.
The Interview's Buzz and Impact
The Trews, Brand's YouTube channel, hosted this memorable tête-à-tête. Social media was ablaze, and the voice of young voters had never been so evident. Ed stood firm, advocating for the power of voting, emphasizing the need to combat big businesses, and openly commenting on the diminishing power of Rupert Murdoch. Thanks to this interview, Google searches for Miliband skyrocketed by 17%.
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Brand’s Magnetic Pull
Despite being a vocal critic of voting, Brand was no stranger to the spotlight or controversy. He vocally supported Miliband, stating: “I completely agree with you, Ed. People want security and stability and an end to this fear.” With a Twitter following nearing 10 million and a YouTube subscriber count of over a million, Brand's words indeed didn’t fall on deaf ears.
Responses to this unconventional pairing were mixed. David Cameron dismissed the “joke” Brand, while 40% of the youth expressed a desire for more people like Brand to dive into politics. Young voters reached out, expressing that the interview struck a chord, with many mentioning the deep impression it left on their perception of political engagement.
Reminiscing Voices from the Past
Uwais, 25, shared, “He [Brand] was asking the right questions...Miliband came across well, he had some good ideas.” Husna, 23, voiced her opinion saying, “You can’t ignore people like Brand...Cameron’s being a bit naïve to think that Brand doesn’t matter because he does.”
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Looking Back, Looking Forward
While some may have deemed the sit-down between Brand and Miliband a gimmicky tactic for the youth vote, many felt the genuine intention behind it. Miliband wanted to engage those disinterested in voting, which in hindsight, was a brilliant strategy. Though it may not have been the Frost/Nixon moment of our time, it surely sparked a conversation that, years later, we're still talking about.
(Several parts of the text in this article, including the title, were generated with the help of an AI tool.)