From Amul to Nandini - Indian brands sponsoring international teams for ICC Men's T20 World Cup 2024
Fans have been surprised to see Indian brands not only on the Indian team's jersey but also on those of many international teams.
Indian brands at T20 World Cup
With the Indian Premier League (IPL) 2024 concluded and the ICC Men's T20 World Cup 2024 has begun - 20 teams are competing for the trophy over a month. Teams have already unveiled their jerseys for the tournament, and fans have been surprised to see Indian brands not only on the Indian team's jersey but also on those of many international teams.
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This trend highlights the growing presence of Indian brands sponsoring international cricket teams. Brands like Amul, Nandini, and HCLTech are leading the charge, forging sponsorships with various international cricket teams. This helps the brand get global visibility and underscores the expanding influence of Indian companies in the world of sports marketing.
Amul:
Earlier, the Indian dairy brand Amul announced that it will sponsor the tournament's co-host, the United States of America (USA).
Not just that, Amul is also the sponsor for the South African cricket team in the upcoming T20 World Cup.
They have even extended their sponsorship to India's neighbours, Sri Lanka, as well.
Nandini:
Karnataka Milk Federation's (KMF) brand Nandini has extended its sponsorship to include Cricket Ireland.
They have also extended their collaboration to include Cricket Scotland.
HCLTech:
Since 2019, the India-based IT company HCLTech has served as the official digital technology partner of Cricket Australia.
About Team India at the T20 World Cup 2024:
Group A includes Pakistan, Ireland, Canada, and the United States of America in addition to the Men in Blue. Star Sports and Disney+ Hotstar will air the whole Twenty20 World Cup in India. The Indian team's group matches are slated to begin at 8:00 PM IST.
List of India matches:
June 5: India vs Ireland, New York, 8 PM IST (Group game)
June 9: India vs Pakistan, New York, 8 PM IST (Group game)
June 12: India vs USA, New York, 8 PM IST (Group game)
June 15: India vs Canada, Florida, 8 PM IST (Group game)
Updated: June 03, 2024 06:38 PM IST
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