From Amul to Nandini - Indian brands sponsoring international teams for ICC Men's T20 World Cup 2024

With the Indian Premier League (IPL) 2024 concluded and the ICC Men's T20 World Cup 2024 has begun - 20 teams are competing for the trophy over a month. Teams have already unveiled their jerseys for the tournament, and fans have been surprised to see Indian brands not only on the Indian team's jersey but also on those of many international teams.

ALSO READ | T20 World Cup 2024 - India blue & orange to New Zealand teal; every playing kit for the ICC event

This trend highlights the growing presence of Indian brands sponsoring international cricket teams. Brands like Amul, Nandini, and HCLTech are leading the charge, forging sponsorships with various international cricket teams. This helps the brand get global visibility and underscores the expanding influence of Indian companies in the world of sports marketing.

ICC reveal historic prize money for the Men's #T20WorldCup 🤩

Details ⬇️https://t.co/jRhdAaIkmc

— ICC (@ICC) June 3, 2024

Amul:

Earlier, the Indian dairy brand Amul announced that it will sponsor the tournament's co-host, the United States of America (USA).

Congratulations to the USA Men’s National Team for an incredible win. Aaron Jones’s exceptional performance truly made him the star of the night. This is just the beginning. More to go! @usacricket#Amul #USANationalMensTeam#AmulMilk #T20 #AaronJones #USA pic.twitter.com/o6zY0C1bSW

— Amul.coop (@Amul_Coop) June 2, 2024

Not just that, Amul is also the sponsor for the South African cricket team in the upcoming T20 World Cup.

#Amul Topical: Amul is the official team partner of the Proteas men’s team! @ProteasMenCSA pic.twitter.com/TOdpvqFbnr

— Amul.coop (@Amul_Coop) June 2, 2024

They have even extended their sponsorship to India's neighbours, Sri Lanka, as well.

Indulge in a power-packed protein range and get ready to power up with the champions. @SrilankanCrick#Amul #AmulProtein #SriLankaNationalMensTeam #T20 #Protein #PowerUpWithAmulProtein pic.twitter.com/irulBBbBbN

— Amul.coop (@Amul_Coop) June 3, 2024

Nandini:

Karnataka Milk Federation's (KMF) brand Nandini has extended its sponsorship to include Cricket Ireland.

A @T20WorldCup update - Sunday

We hit the gym for a morning session and then an afternoon of rest and team meetings.

Back to the nets tomorrow.

Don’t forget, all you need to know about our involvement in the tournament is here: https://t.co/j1vf3e4eG4#BackingGreen ☘️🏏 pic.twitter.com/vyEoRNWvf2

— Cricket Ireland (@cricketireland) June 2, 2024

They have also extended their collaboration to include Cricket Scotland.

HCLTech:

Since 2019, the India-based IT company HCLTech has served as the official digital technology partner of Cricket Australia.

Bring on the West Indies! 🌴

We're pleased to announce that @hcltech will be joining our Aussie men’s team on their T20 World Cup journey as playing and training kit partner.#T20WorldCup pic.twitter.com/0meTw55Rj0

— Cricket Australia (@CricketAus) May 1, 2024

About Team India at the T20 World Cup 2024:

Group A includes Pakistan, Ireland, Canada, and the United States of America in addition to the Men in Blue. Star Sports and Disney+ Hotstar will air the whole Twenty20 World Cup in India. The Indian team's group matches are slated to begin at 8:00 PM IST.

List of India matches:

June 5: India vs Ireland, New York, 8 PM IST (Group game)

June 9: India vs Pakistan, New York, 8 PM IST (Group game)

June 12: India vs USA, New York, 8 PM IST (Group game)

June 15: India vs Canada, Florida, 8 PM IST (Group game)

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