DesiMartini is based out of India and was launched in Dec 2006. It also launched the popular viral, Makkadman produced by WebChutney. With a user base of 250,000 registered members, it was acquired by Firefly e-Ventures, an HT Media company in November 2007. HT Media also owns the radio channel, Fever 104, and the newspaper brands, Hindustan Times, Hindustan and Mint