''DesiMartini'' is a social networking site where Indians, from all over the world, can connect to each other, make new friends, share photographs, videos, messages and engage in discussions. Members residing in towns and cities across India though it is also quite popular in the US, UK, Middle East, South East Asia, Scandinavia and other countries in the Indian subcontinent predominantly visit DesiMartini. Social Networking is one of the fastest growing segments in the Indian Internet space, currently used by over 44% of Internet users in India . The sheer volume of information available about the individual, both demographic and behavioral, makes social networking sites a beneficial platform for both advertisers and users - allowing creation of better-customized products and marketing offerings. DesiMartini is a social networking website based out of India that was started in Dec 2006. It also launched the popular viral, Makkadman produced by WebChutney.